Wednesday, June 3, 2026

Color me interested! More tools for finding the right color.




Finding just the right color for text or images can be a challenge. Maybe you want to match a color you saw on the web, or maybe you are looking for the perfect color blue.  Here are a few tools to help you find just the right color.

But first a little background...



Color "Names"

One of the challenges in finding the right color is figuring out what to call it!  If you have ever been to a paint store, you know there is no such thing as white.  There is off-white, arctic snow, cloud white, ecru, crushed ice, and more!  The computer solves this problem by giving each color a numerical name. There are two main color naming conventions: RGB and hexadecimal.  Sometimes you will work with a program that wants the color in RGB, and sometimes a program will want the color in hexadecimal.

RGB is a color model that gives a numeric value to the amount of Red, Green, and Blue in the color. This is useful as a naming convention and gives you the option to make small adjustments to the color by increasing or decreasing the red, green, or blue number. (It is like adding a little more "tint" to the paint color!)

Hexadecimal (or "hex") gives a numeric value to the color, but instead of using a base 10 numbering system (decimal), it uses a base 16 numbering system (hexadecimal). A hex color name is six digits in length and begins with a #.  For example, #FF0000 is the hex name for a particular red.
(Decimal uses the characters 0-9, which is 10 characters.  Deci means 10, which is why our numbering system is called the decimal system.  Because hexadecimal uses sixteen characters, it uses 0-9 and A-F.)

OK, but how do I find the color I want to use?


If you want to locate a color "by eye" you can use a web-based tool


If you want to match a color on the web
In a previous blog post, I told you how you can use the eyedropper tool in PowerPoint (or Word) to sample a color from within PowerPoint. But what if you want to sample a color outside of PowerPoint and from a webpage?

There are several tools to sample a color on the web, and one that I use is called Colorzilla. Colorzilla is an extension you can add to your Chrome or Firefox toolbar. You can then use the eyedropper/color picker to find the exact color of anything in your browser, and use the color numbers to color your text, lines, or fills!

Here is a demonstration of how to install and use Colorzilla.



How might you use custom coloring?

It's a colorful world...or it can be with MORE COLORS!

Color. I want more color!

We all know the benefits of using color in our documents, presentations, handouts, and blogs.  Did you know you can customize the color of your text, lines, and fills to ANY color?  This same idea will work in almost any program that let's you set color (Powerpoint, Word, etc.). Here is how you do it in Powerpoint:

1.  Select the text, line or fill on which you want to set the color.

2.  Use the menu you normally use to select the color, but this time select More Colors.

3. You are presented with the standard color menu.  Select the color you would like by clicking on it.



4.  If you are satisfied with your color, click OK.  If you would like to further customize your color, click on the Custom menu tab.

5.  On the custom tab you can:
  • Use the slider to find a lighter or darker share of the color you selected on the previous screen
  • Use the rainbow box to select the color you would like
  • Enter the RGB codes for a specific color. (Trivia: RGB stands for Red, Green, Blue)




6. Click OK and enjoy your customized color!

This can all sound a bit confusing in a blog post. Try it out and you will see it's not hard at all!


A few more tips:

➤ You can match any color on the screen by using the eyedropper.

  • Select the text, line or fill you want to adjust.
  • Use the menu to select color and then select the eyedropper.
  • Move the eyedropper to the color you want to match (the square will fill with the current color) and click.  Your item will be that color!

➤ Depending on the item you are coloring (text, line, fill), when you go to your color menu you may have the option to use a gradient, a picture, or a texture in addition to a color.


How can you use custom colors in your professional or personal work?