To Link or Not to Link...That is the Question

There are advantages and disadvantages to creating embedded links in your blogs, online documents, and training materials. On the one hand, embedded links are easy for the user to use and keeps the text clean and easy to read.  If the item will only be used online (blog post, webpage, etc.), an embedded link is a great option.

If this is a document (like a handout or reference guide or ebook) that may be used online an embedded link is useful for the reasons listed above. On the other hand, if this is a document the user might print, an embedded link is not useful (paper is not clickable!). Because of that, it is useful to include the link in parenthesis after the clickable link. Unfortunately, many links are LONG and may add a lot of additional text and visual clutter to the document that takes away from the usefulness of the document.

              The solution: use an embedded link and provide a short URL in parenthesis in the document.

To create an embedded link:
Most programs include the option to create an embedded link and the process is similar for all of them.  The example below is for MS Word.

1. Highlight the text you want to be "clickable" for your embedded link.
2. Go to the insert menu and click on Hyperlink.
3. Paste the URL into the address bar. If your program has the option to "open in a new window" select that and then click OK.

Add a (Short) URL
To make sure the URL is available if the user prints your document, you can include the actual URL in parenthesis after the embedded link, and the user can read it and type it into a browser to get to the website.  If the URL is not TOO long, it is not a problem. However, many URLs are long and difficult to type without errors.  For example, the link to the Fast Company article in the above example is:

http://www.fastcompany.com/3047113/how-to-be-a-success-at-everything/how-to-keep-work-housekeeping-from-taking-over-your-life

Not only is this a lot for the user to type accurately, but this long URL will add a lot of unnecessary text to our document that will make it difficult to read.  The solution?  Use a URL shortener.

A URL shortener is a program that literally shortens your URL into an abbreviated URL that will be easier for the user to type and that will add less visual clutter to your document. (it's kind of like giving your URL a nickname.) There are several URL shorteners available on the web (examples: bit.ly, tinyurl) and several programs such as X/Twitter, include URL shorteners as part of the program.

To use a URL shortener:

1. Go to the URL shortener website (such as bit.ly).
2. Paste your long URL into the provided box and click the Shorten link.
3. Bit.ly makes you sign up for a free account, but it's free and you can use it for other links in the future.
4. Copy the shortened link and paste it into your document.

Our paper from the previous example now looks like this:

Again, if your document will only be viewed on the web, an embedded link is a great solution.  But if your document is likely to be printed, including an embedded link and a short URL is a great way to ensure your users will have access to all the links and resources you provided in your document!

What other uses do you see for embedded links and URL shorteners in your professional life?